Using Billboards As a Part of Your Business Marketing Plan

Outdoor advertising is a low budget and effective way of advertising your company’s product. Among all available marketing and advertising channels, billboard advertising is the most widely accepted method, and has been proven to be the best sales strategy in the recent times. Nearly 5.6 billion dollars was spent on billboard advertising alone in the year 2007, as analyzed by the Outdoor Advertising Association of America.Billboard exposure is the best bet in outdoor advertising and isn’t that costly when compared to other mediums. And with the amount of eyes the product gets, the money is worth it. In the past few years several factors have triggered billboard signs and cost effectiveness being one of the prime reasons. One of the reasons is if an ad is placed in the local newspaper or a television channel, the advertisement gets noticed for only thirty seconds and when the same advertisement is placed on billboard, it gets noticed through out the day, for months.Thousands of people view billboards everyday on their way to jobs or home. It also doesn’t get lost in the pages like an ad placed in a newspaper or magazine. There is a frequent and continuous delivery of message. No other marketing method can grab the attention of people like billboards can. It creates brand awareness and strong name recognition.One of the reasons behind the cost being low is technology. In the early years, billboards were hand-painted due to which the labor cost was high. Now, advertisers design and print their sales or ad copy on a huge poster board or vinyl board by a computer-aided printer, which is very cost effective.Creativity can be achieved to the highest extent, with ease and less money. The brighter, colorful, creative the artwork is, the more eye-catching it becomes. With the advancements in technology, it takes very little time to design outdoor campaigns with unlimited possibilities.Before placing a billboard ad in a particular area, it’s better that research is done about the interest of the people in and around that area. Like if the advertiser desires to post on a highway, he can choose the advertisement on a motel, cafeteria, or gas station.The cost for an outdoor marketing campaign is very reasonable. It varies from $1,000 to $3,000 per month depending on several factors, of course. Ten advertisements will cost around $ 30,000. It might look like a big amount, but it costs almost the same if placing a full-page ad in a newspaper for only a day. And if the effectiveness is considered for both the methods, newspaper marketing is not even half as effective as billboard advertising.Billboard advertising has high-impact on people and is a cost-effective method of reaching target customers. The above-mentioned ideas are but a few of the many advantages of billboard advertising.From placing the you ads at a theater multiplex, highway, airport, and even pasting them on cars, any kind of product can be advertised to any kind of audience using billboard marketing.

Employment Working From Home – The Good News and the Bad News

Employment working from home can cost you a fortune and incur massive risk, traditional business models have the person working from home become effectively employed by their own business and trading their hours for dollars. Risks include, large start up costs that may never be recouped, huge quantities of certain stock that may never be sold, debt (if you manage to obtain it) keeping your stress and risk levels high.Knowing this I spent a lot of my time reading books and searching for a way to achieve employment working from home. This is when I stumbled upon Rich Dad Poor Dad by Robert Kiyosaki. He explains a very important concept called the cash flow quadrant. It basically categorises people into 4 types: E – for employed, trading hours for dollars and having their big boss earn the real money, S – for self employed, a restaurant owner or even someone achieving employment working from home without a system that detaches themselves from the concept of hours worked equals dollars made, I – the investor who has large amounts of money which in turn makes them more money and finally B – for business, that is people who have a business system that works for them and has them earning residual income – that is income that continues to flow to us after we have stopped working.


So how do we achieve this business system without having any huge risk, cash outlay or even initially having to quit our jobs? It is called network marketing. It allows you to achieve employment working from home with little cost and little time commitment. Let’s take an example. I go to the movies to see Inception or Avatar and I love the film. I then tell 5 of my friends how much I loved the film and they all go and see the film. Am I going to get paid for recommending the film to them? No. Network marketing however cuts out the middle men and allows you to recommend products and services to your friends and family and people you meet every day and get paid for it. Employment working from home can definitely be achieved here.


Network marketing has really come of age and is recommended by Robert Kiyosaki, a world renowned financial expert, as the business of the 21st century. But even still, how do we know which company is the best? How do we know that our products will be loved and that we will be paid well for our efforts? Research! Renowned magazine Network Marketing Today every year gives out awards for the top network marketing companies helping people achieve employment working from home.

Finding the Right Assistance For Your Technical Translation Service Needs

You are about to embark on your quest of testing the accuracy of personal document translation services and technical translation services that several nearby translation firms brag about. Since you have just received a Russian research journal from your colleague in Russia, and you plan to use it as a direct reference for the study you are making for your masters class, you want to make sure that you will get your money’s worth from the translation job you will be submitting to a translation firm. Of course, you wanted to find the right assistance to address your translation needs. So what do you need to do first, before you submit the research journal for intensive translation? Below are some tips to help you find the right translation firm to satisfy your needs:

Ask for a portfolio or look into what services a translation firm could provide. A company portfolio usually summarizes what a company is capable of doing for its clients. Thus, a translation firm’s portfolio should include the services they provide their clients and customers, what particular field do they specialize in, as well as vital information on what type of documents they usually translate. These are important things to be included in a translation company’s portfolio so that clients could be properly guided on what services they should avail, and help them decide whether or not they should entrust their documents to be translated to this company.

Look out for testimonials and satisfied clients who could attest to the credibility of a translation firm. To further help you in finding the right translation company to assist you in your translation needs, you need to search for testimonials of satisfied clients of these translation service providers. These testimonials will help you analyze which among these translators provide the best services and perks, so that you could decide on which to choose. Also these testimonials will give you insights on what translation jobs are usually provided to these companies and help you evaluate whether you will go to one of these translation firms or not.

Try out their service by providing them a simple job order. If there are no testimonials regarding the capability of these translations firms to provide personal documents translation services and technical translation services, then you might as well test their capabilities by using simple translation job orders. If you have the finances and the time to individually test the capabilities of these institutions through a trial and error method, you will be properly guided in finding the best translation firm able to provide you the level of service you require.

Look at the qualifications of the hired translators. By looking at the qualifications and skills of the translators of a company, you could readily see which field they excel in. This will help you evaluate and compare whether or not your document for translation is in line with the expertise of the company, so as to assure you that you will eventually get the best translation results.


By simply using these four steps, soon you will find the right translation service, either technical or personal documents, that will fit your own requirements and translation specifications, to get only the best results that correspond to your money’s worth.

How IT Companies Can Effectively Manage Client Hardware

Despite the emergence of “The Cloud”, local hardware will always be required. Even the most basic small business client has a router, a network switch, a PC and one or more printers. Other clients may have Firewalls, Servers, Plotters, Multi-Function Units and any array of other hardware – most of it IP-enabled.Multiply that by multiple clients, and you’ve got an awful lot of hardware that becomes really easy to waste a lot of time and effort trying to manage – if you’re not organized.From Chaos to OrderThe first step in bringing order to the chaos is to buy a Label Printer. My personal favorite is the P-Touch Handheld range from Brother. Anything that you can easily carry with you, plug into the mains (battery operated is fine – but batteries run out, and you then start to forget to label things) and print labels will do the job. If you have more than one engineer, buy them all label printers and get them to label them with their own names – they’ll be more inclined to look after them.Next, organize a time for an engineer to visit client sites with his labeler at the ready – grabbing and labeling anything and everything with a power plug on the end and making a written note of each to take back to the office.(Talking of power plugs, get your engineers into the habit of labeling these too, especially servers. Clearly knowing which plug belongs to a PC and which to a monitor is a real benefit when you’re crawling under a dark desk on a dirty floor trying to work out what to unplug and what not to.)Why Labels?But why bother labeling things?


Firstly, you’re acknowledging the existence of a device. If it’s labeled, you know about it and can document it for future reference.Secondly, when new hardware “mysteriously” appears at a client site and a client calls you for support on it (probably outside your support contract) you can save yourself a heap of time trying to work out why Windows 7 Home Edition is installed on it rather than a Business O/S.Thirdly, labeling hardware speeds up the support process. If a user telephones the Helpdesk to say they can’t print to “That printer in the corner of the office”, then you can ask them to read the label and quickly identify which printer it is that they’re trying to print to.What to label?What the label says depends on the hardware, but the label should help you easily identify the hardware in question. Some examples:-PCs – Workstation name, Fixed IP address (if applicable)
Servers – Server name, Fixed IP address, Domain name
Routers/Firewalls – External IP address, Internal IP address
Network Switches – Internal IP address, Management IP address
Local Printers – Locally attached Workstation name
Network Printers – Fixed IP address, Queue Name (//Server/Queue)We’re not going to worry about Workstation and Server naming schemes, IP address ranges or any other standards just yet. Right now we’re focusing on documenting what’s already out there.In some cases the engineer won’t be able to identify network equipment. Rather than ignore the hardware, they should label it as “unidentified” and raise a support ticket or make a written note to investigate how to identify it later.This takes some time, especially if you have a lot of clients – but it’s time well spent. You should make this type of ‘discovery work’ a part of the on-boarding process of every new client, as the time spent discovering hardware now will pay dividends when you’re supporting that same hardware later – perhaps in a time-sensitive situation.Document your findingsGoing forwards, make it a policy that from now on, every piece of hardware you deploy to a client site should have a label on it.Document your findings. If you have an RMM tool such as GFI Max, then you’ll already be able to scan networks for devices. Supplement this automated information with your own findings.Pretty soon you’ll have a good overview of the hardware at all your client sites. It’ll make supporting the client, both remotely and on-site, a *lot* easier.The use of the labeler as a force of good doesn’t stop there.Hardware in the WorkshopWhenever an engineer brings a piece of hardware back to the Workshop for troubleshooting, it needs to be labeled. You might label it with the client’s name, a brief overview of the issue, and if you’re using a ticket system, the ticket number.This might sound obvious, but how many times do engineers walk back into the office, drop off some faulty hardware and then get distracted by something else? In this scenario, a colleague may be left scratching his head over who the hardware belongs to and why it’s here, or worse, think the hardware is “spare” and go and re-use it for another job they are working on…


Talking of spare hardware – it’s worth creating a process to deal with this too. I like to create an area of the workshop that is specifically for Hardware under Repair, Hardware under testing, and Hardware for disposal. Then, as hardware comes in…If it’s hardware that is to be sent back to a manufacturer under RMA, it’s labeled as such and placed in the “Under Repair” area of the workshop.If it’s hardware that may be faulty and required testing, a ticket is raised for this and it’s labeled as “For Testing” and labeled with the appropriate ticket number. The hardware is then placed in the “For Testing” area, and you can confidently give your newly employed Junior Technician something productive to do on his first day in the office.If it’s hardware for disposal, it’s labeled with the fault and marked as “For Disposal”. It’s placed in the “For Disposal” area of the workshop and once every few weeks you arrange for a specialist IT disposal company to collect the pile and dispose of it in an ethical and environmentally-friendly fashion.Save Time With LabelsThe amount of time IT companies can waste trying to re-use faulty hardware that has simply been left lying around, or re-testing known faulty equipment is mind-blowing.A simple system of labeling such hardware saves hours of wasted time.I hope this article has helped to describe how armed with a label printer you can build the basis of a series of systems that lay out how your business deals with client hardware.