Using Billboards As a Part of Your Business Marketing Plan

Outdoor advertising is a low budget and effective way of advertising your company’s product. Among all available marketing and advertising channels, billboard advertising is the most widely accepted method, and has been proven to be the best sales strategy in the recent times. Nearly 5.6 billion dollars was spent on billboard advertising alone in the year 2007, as analyzed by the Outdoor Advertising Association of America.Billboard exposure is the best bet in outdoor advertising and isn’t that costly when compared to other mediums. And with the amount of eyes the product gets, the money is worth it. In the past few years several factors have triggered billboard signs and cost effectiveness being one of the prime reasons. One of the reasons is if an ad is placed in the local newspaper or a television channel, the advertisement gets noticed for only thirty seconds and when the same advertisement is placed on billboard, it gets noticed through out the day, for months.Thousands of people view billboards everyday on their way to jobs or home. It also doesn’t get lost in the pages like an ad placed in a newspaper or magazine. There is a frequent and continuous delivery of message. No other marketing method can grab the attention of people like billboards can. It creates brand awareness and strong name recognition.One of the reasons behind the cost being low is technology. In the early years, billboards were hand-painted due to which the labor cost was high. Now, advertisers design and print their sales or ad copy on a huge poster board or vinyl board by a computer-aided printer, which is very cost effective.Creativity can be achieved to the highest extent, with ease and less money. The brighter, colorful, creative the artwork is, the more eye-catching it becomes. With the advancements in technology, it takes very little time to design outdoor campaigns with unlimited possibilities.Before placing a billboard ad in a particular area, it’s better that research is done about the interest of the people in and around that area. Like if the advertiser desires to post on a highway, he can choose the advertisement on a motel, cafeteria, or gas station.The cost for an outdoor marketing campaign is very reasonable. It varies from $1,000 to $3,000 per month depending on several factors, of course. Ten advertisements will cost around $ 30,000. It might look like a big amount, but it costs almost the same if placing a full-page ad in a newspaper for only a day. And if the effectiveness is considered for both the methods, newspaper marketing is not even half as effective as billboard advertising.Billboard advertising has high-impact on people and is a cost-effective method of reaching target customers. The above-mentioned ideas are but a few of the many advantages of billboard advertising.From placing the you ads at a theater multiplex, highway, airport, and even pasting them on cars, any kind of product can be advertised to any kind of audience using billboard marketing.

Private Banking Services Vs Retail Banking

Private banking is a much more personalized banking service given to individuals who invest substantial sums, typically over U$S1M. The most noticeable difference between retail and private banking services are that private clients receive customer service on a 1-1 basis via a relationship manager or a private banker. Wealthy individuals with private accounts can expect to meet their bank contact in person, and have direct phone access to a relationship manager. Usually the private banking arm of a bank is separate from the retail banking arm and the service is completely distinct.A private bank is one that is not incorporated. Private banks are favoured by conservative investors because the directors are personally liable, and more likely to be cautious in managing client funds. Financial institutions like these are sometimes family owned and only cater to the very rich. One of the reasons why wealthy people choose them is their confidentiality – a pledge to maintain client records secret. For some it is a case of not wanting to be targeted by criminals, lawsuits or corrupt governments. Others use this secrecy to shield income from authorities like the IRS and evade tax.


Many of the world’s private banks are found in Switzerland because of the strict bank secrecy laws and sophistication of Swiss financial services. Small banks in countries like Switzerland are also more likely to keep their client records secret because they limit their operations to within the country’s bank secrecy laws.Not only private banks offer private banking services – in fact some of the biggest providers of private banking and wealth management services like UBS, Credit Suisse and the Barclays are not privately owned. Private clients of these huge banks can take advantage of their in-house trading and research departments, and sometimes choose to have almost all their assets managed by the bank. This way they expect much higher returns than those given by a simple savings account or certificate of deposit.Types of Private Banking ServicesUsually only very affluent clients demand wealth management – where private bankers manage an investment portfolio for a family or an individual. The fee for this service varies from bank to bank and is charged yearly as a percentage of the total amount invested. The return of a portfolio will also depend on the standard of the private banking service. While some will provide excellent returns, others will continue to charge high fees while investing client funds in the bank’s own investment funds, regardless of whether or not this is beneficial to the client.


A popular alternative to wealth management is Self-Directed private banking, where the client manages his own portfolio, at times calling on advice from the bank. The advantages of this type of account are lower fees and greater personal control.Inheritance and tax planning are extra private banking services provided either directly or by referral for an extra fee.

India Debt Collection Business

Until the emergence of debt collection business, debt collection in India, was never treated as a specialized job and was always treated as one of the jobs that legal departments of the banks and financial institutions were required to undertake. A typical legal department of an organization would approach the collection job strictly as a legal issue rather than as a revenue collection measure. Litigation would be the only tool used for recoveries and no other tool was either known or used by the industry. Litigation as a recovery measure always had its own limitations due to long and winding court procedures the Indian legal system is always criticized for. On the other hand, foreign banking firms introduced the concept of specialized debt collection services. Debt collection services became one of the many services that began to be outsourced to specialized agencies. The collection business had a very humble beginning and it barely qualified as a specialized service.However over a period of time with the emergence of India as a global outsourcing destination the domestic businesses also adopted the outsourcing as an efficient business tool. With the result today, the third-party debt collection industry plays an important role in the Indian economy. The industry employs hundreds of thousands of Indians as collection professionals, who are servicing several industries ranging from banks, to telecom service providers to insurance companies. Typically, only small recoveries arising from periodic billing defaults by the customers are outsourced to the collection agencies. Not only the collection business has become a direct source of employment to thousands but its contribution to the economy is more pronounced because it helps infuse money back in the economy that otherwise would have remained uncollected. The economic benefits of third-party debt collection are significant. Citibank is the pioneer in introducing third party collection techniques in India.The debt collection industry in India also has grown sharply this year as higher borrowing costs; rising inflation and the general slowdown in the economy force more companies and individuals into difficulties. Underlying debt has gone through the roof and lenders and organizations increasingly want to move any bad debt off their books. Whether it is a high street bank, a credit card lender or a mobile phone company, growing numbers are turning to professional debt collectors in a more difficult environment.The debt collection industry in India is growing at a faster pace and is surely poised for growth. The credit card outstanding have shot up by a whopping 87% at USD 6114 Million during this year, from USD 2844 Million in the period year ago. The Reserve Bank of India (RBI) which regulates the banking industry in the country encourages banks to shift bad loans off their books more quickly because they will be required to hold more capital against risky assets that may default.COLLECTION INDUSTRY – UNREGULATED SCENARIOThe collection business has its own inherent shortcomings due to unregulated and primitive nature of this business in this country. The persons employed in the industry are untrained both in soft skills and legal skills. Being unregulated, the procedures are not standardized and there are no industry specific checks and balances. Still litigation is used as the last resort tool for recoveries. However the industry has been accused of manipulating the legal system to their advantage by using courts as their agents of recovery. It is seen that big corporations with large volumes of recoveries have unwritten understanding with the local courts at the lowest level. With the patronage of minuscule minority of pliable judges simple civil defaults are registered as criminal cases thus pressurizing the debtors into paying the dues. Slow and long civil recovery court process has no takers in this age of instant results where revenue targets are the most sacrosanct. Under such strict and cut throat environment, there is pressure on the banks to keep their account books healthy therefore such aggressive and extra-legal methods are employed for quick recoveries.


GOVERNMENT / RBI INTERVENTIONDebt collectors in the past had a lot of leeway and it wasn’t uncommon for collectors to embarrass, harass or humiliate debtors by adopting extra-legal measures. In the absence of any regulatory regime the courts had to step in by laying down guidelines for the industry to follow. After the intervention of judiciary, the RBI woke up to the need of regulating the unruly collection agencies and laid down its own guidelines for the banking industry to follow.The guidelines prescribed by RBI are enforced against the banks that have contractually employed collection agencies. The banks in turn via their contracts with the collection agencies ensure that the RBI guidelines are followed. Now, under the RBI guidelines it is illegal to threaten violence or cause harm to debtor, use obscene language, or repeatedly use the phone to harass debtors. In addition, collection agents cannot seize or garnish a consumer’s property or wages without recourse to court procedure.The following are few of the core underpinnings of the collection process. These are the norms formalized by the top bank in India – RBI.1. DSAs/DMAs/Recovery agents to get minimum 100 hours of training.2. Recovery agents should call borrowers only from telephone numbers notified to the borrower.3. Each bank should have a mechanism whereby borrowers’ grievances with regard to the recovery process can be addressed.4. Banks are advised to ensure that contracts with recovery agents do not
induce adoption of uncivilized, unlawful and questionable behavior or recovery process.5. Banks are required to strictly abide by the codes pertaining to collection of dues.RBI in the draft guidelines issued for banks engaging recovery agents, has asked banks to inform borrowers the details of recovery agents engaged for the purpose while forwarding default cases to the recovery agents.The Reserve Bank of India has also considered imposing a temporary ban (or even a permanent ban in case of persistent abusive practices) for engaging recovery agents on those banks where penalties have been imposed by a High Court/Supreme Court or against its directors/officers with regard to the abusive practices followed by their recovery agents. An operational circular in this regard has been issued in November 15, 2007.Other LawsStill the non banking debts collection business is outside the purview of any regulator. There are no licenses or registrations to be obtained from any regulator to pursue collection business in India. The extant guidelines applicable to banking industry are found inadequate as they address only the problem of debtors’ harassment and the guidelines do not regulate the industry as such. The Government is well aware of the need of having a specialized legal mechanism for recovery of institutional debts which has become a huge problem for the entire banking industry.Every bank is grappling with the non-paying accounts, known as Non Performing Accounts (NPA) in the Indian banking parlance. The problem has taken enormous proportion and threatened the economy. Creation of Debt Recovery Tribunals in the year 1993 was a step in the direction of facilitating fast recoveries by the banks . The intention behind creation of such Tribunal was to ensure that banking industry was provided with its own recovery mechanism that was part of the legal system but at the same time exclusive to the banking industry. Bank debts above USD 22,727 could be recovered through the Tribunals.However, over a period of time it was realized that this new mechanism did not yield the desired result since the recoveries were still slow and due to shear volume of work, the Tribunal became like any other court. The whole objective of having a fast track and efficient recovery mechanism was therefore defeated. Bank debts still remained a major problem to be solved since it affected the entire economy of the country. The Government felt the need of having a mechanism that was minimally dependent on the courts for effecting recoveries since the legal system could not be reformed overnight. Therefore instead of reforming the court procedure the government did some clever thinking and came up with a legislation that minimized the intervention of court and empowered the banks with special powers using which the recoveries could be affected.The government thus came up with a new law Scrutinization and Reconstruction of Financial Assets and Enforcement of Security Interest Act, 2002 (SARFAESI Act) where under the banks are allowed to liquidate security given by the borrower for recovery of their dues. This law also paved the way for creation of asset reconstruction companies that take over the security interest of the debtors. These agencies are thus another form of debt collection agencies that have been institutionalized.The need to share credit information among the banking industry was also felt in order for the industry to benefit from each other. Thus Credit Information Companies (Regulation) Act was enacted in the year 2005.INDIAN LEGAL SYSTEM AND COLLECTION PROCESSESThe Indian legal system is absolutely fair and assures justice to the party involved. There are remedies available under the law to collect the debt, if the debtor does not agree to pay under normal circumstances. The creditor may file a suit for his recovery. Debts based on written contracts could be recovered by following fast track procedure. If the debtor is a company, creditor / his lawyers may apply in the ‘Company Court’ for winding up of the company due to non-payment of substantial amount of debt. Summary trial is another way. The process may take time-1 to 2 years. Evidences are recorded appropriately and produced in the court of law, whenever required. There is also the arrangement of appeal to be filed at later stage.
US OUTSOURCING SCENARIOIndia has attracted many technology jobs in recent years from Western nations, particularly the United States. Now, it is on its way to becoming a hub in another offshore outsourcing area – debt collection. According to the industry report, units of General Electric, Citigroup, HSBC Holdings and American Express have used their India-based staff to pursue credit card debt and mortgage payment by calling defaulters.


US debt collection agencies are the newest to start outsourcing their work to India and are satisfied with the results produced by the polite but persistent Indian experts. After insurance claims and credit card sales, debt collection is a growing business for outsourcing companies at a time of downturn in the US economy when consumers struggle to pay for their purchases.Debt collection is a vital and growing component of US economy. There is more than $2.5 trillion in outstanding consumer debt. As a result, the third-party collection industry makes more than one billion contacts with consumers each year. Recently this year, more than $39.3 billion in debt was returned to creditors.Indians have the advantage of lower salaries and other expenses, which cut drastically costs of collecting debts. Debt collectors in India cost as little as one-quarter the price of their US and European counterparts and are often better at the job. Many such Indian firms run 24-hour services. Indian debt-collection companies comply with strict regulations on operations in the American and / or European markets.
SUMMARYIndia has a long way to go in establishing a mature collection services industry. The collection business needs to be regulated and empowered with legal powers to become an effective tool. Already, there is a realization in the country that court dependent recovery is an inefficient way of way of debt collection. Creation of Assets Reconstruction and Securitization Companies under the SARFARESI Act is a step in the right direction of recognizing debt collection as an independent and specialized business function. While some progress is made for the bank debts but still for a large volume of unrealized non bank debt there are no professionally managed and regulated third party collection service providers. Non bank debts are largely unsecured that makes it even more difficult to realize. No big corporations and business houses are interested in acting as collection agents without there being an attraction of valuable security asset. Lawyers can fill this gap by providing collection services for non bank debts. Indian law does not permit contingency fee that makes the business less lucrative. India is therefore ready to benefit from foreign experience, expertise and ideas to create an efficient debt collection industry of its own at par with global status. This need is more felt now by India due to its global ambitions wherein India must adopt globally recognized practices and models. Transnational businesses need a uniform operating system for seamless transactions. Efficient debt collection industry will only instill confidence in companies doing business with Indian companies. Collection professionals have this challenge facing them of creating an efficient system that reduces people’s dependence on court supported recoveries.

Viral Advertising Business Performance

Why use viral advertising strategies in your business marketing efforts.
Using shock therapy to implement an online advertising campaign for your business.
Using viral advertising in your social media marketing and Facebook Fanpages will excel your results much faster.
Don’t shove your advertising message down their throats, let it go viral naturally.
Present unique and creative advertising campaigns to increase traffic and expose new prospects.
Creating a viral epidemic of buyers is your main business goal with your advertising strategy.
Learning to leverage your advertising budget for sustainable momentum.
Establish a success formula that can be repeated in your business viral advertising over and over again.
Add the most important ingredient to your advertising campaigns and that is creativity.
Be prepared to embrace new technology, software and APPS in your marketing strategy.1. There is nothing more effective in promoting your message as a good viral advertising campaign. Viral advertising is designed to use the power of many and inspire others to promote your message for you. This is simply “word of mouth” advertising, is amazingly effective. A business owner can start a viral advertising campaign with no money invested, and let the online community spread your message like wildfire. You can now save advertising money that you were spending on newspaper ads, flyers, door hangers, and even TV commercials. Viral advertising is estimated to be 500 and even up to 1000 times more effective that a regular ad campaign.If you can learn how to express an idea with commitment and dedication that has an emotion attached to it, you will get people’s attention. It doesn’t matter if you are a madman or idiot, even bad press gets good press time. You can’t please everyone but you can get an emotional reaction out of most people, when owning a strong opinion and sharing it. Being neutral in your viral advertising will not bring you in the sales. Have something to say that will impact their life, or at least make them react a bit. Don’t worry about whether or not they love you or hate you, just be confident that your product is worth their attention either way and stay committed to gaining their trust.2. Get your business noticed by shock marketing, state something completely unexpected that will make them stop and read more. Being dramatic and doing something out of the ordinary with your product gets attention. Are you just marketing advertisements, or are you marketing an extraordinary exiting story about your product. If you Ad is interesting and highlights your product in a subtle way, you will keep people’s attention longer, and get closer to bringing them to the “I want” it stage. Viral advertising is 100% about emotions, so take them by surprise and do something totally unexpected.3. Set Up Exciting Viral Content in Parts and then sequels, where the viral advertising message continues.Ever hear of Part 1, Part 2 and Part 3 – once you create Part 1 they start looking for where do I find Part 2 as they want to know the end of the story or the end of the feature comparison prompting them to purchase your product. Make sure you keep their attention once you have it by providing a “Call To Action”. Sell them on the value of why they need your widget, gadget or useful product then introduce an offer they can’t refuse to purchase the product.


The next step is to motivate them to share your awesome and exciting presentation with another associate. This is the meat and potatoes of viral advertising, present information that is so interesting and unique that everyone wants to tell someone else what they read, heard or saw. Set up your “Shock Wave” content so that others can download and then embed it into their own blog or email to others. Upload a short video series on all your advertising “bloopers”, or business bloopers, maybe trying to put together a piece of furniture or equipment and getting it all wrong the first time. Then provide another “Call To Action” using your Facebook Fanpage that they can “Like”, along with the other top social media sharing sites.4. It is not surprising to hear that many consumers feel jaded when it comes to online shopping. Nobody wants products shoved down their throats through mass advertising methods and using hard sell marketing. If you want to get the consumers attention in this fast paced modern world, you need to be unique and most importantly interesting. Smart consumers are quickly distracted from boring content and they will turn a blind eye and a deaf ear to your viral advertising message.A proven and trusted method of advertising and marketing that get results is viral advertising, and fortunately for the marketer new software developments can make all the difference. Your personal recommendation is still stronger than any other form of advertising on the planet period! People trust people, and with smart phones using text messaging by the second, and social media sites getting posted on every event of the day, if you have presented your product offer in a way that makes them remember you, you have one half the battle.5. By fulfilling some unique marketing strategies you remove your business from the mainstream humdrum advertising practices. It’s a known fact that many people feel frustrated with the usual conventional way many businesses sell their products. Don’t let your business fall into this pitiful trap of no return. Step to the plate and be the one who stands out in the crowd, who motivates prospects to burn blisters on their fingers, texting about your great buy of the day.Business owners are becoming much more conscious of profits and losses due to advertising decisions they have made, and it’s impact on their ROI (return of investment). So the questions comes forth “can we affect people from the inside, from their emotional self and not just from the mind”? So is viral advertising becoming not only the new trend but the must have trend to succeed online. It is our ability to influence the mass public at large that creates successful viral advertising campaigns. Ads that influence the behavior of the viewer in such a ways that they are motivated to share their exciting experience is the purest testament of what viral advertising is all about. If enough of their friends and contact embraces their excitement over what they have been exposed to the viral advertising cycle begins to circulate.6. Your ultimate goal of course would be to create an viral advertising campaign that causes a behavioral epidemic of buyers. An infectious viral result where everyone wants to be able to say “Yes I Saw That”, or “Yes I heard about that”, or “Yes I watched that”, so that they appear to be in the loop with the latest and newest hot selling protégé. Some marketers prey on the idea of owning a “Secret”, something so special that only a few get access to it. It then becomes an obsession everyone wants to know the secret and will go to any length to get access to it. If you can only offer medium media exposure of your product, then relying on these viral advertising methods becomes essential.So is your goal to place an advertisement that is seen by 10 who tell one person each, becomes 20 who tell one person becomes 40 and so on. Or do you want real viral advertising success where you place your viral advertisement and get 100 who tell 10, who tell 10 who tell 10. So who is in control here, the business marketing manager of course, the one who decides how the advertising budget is allocated. Is he reserved and old fashioned, or is he brave and uninhibited and adventurous. It is an knows fact that Viral Advertising does in fact work very effectively, and it is the business owners goal to seek out a reliable viral advertising business source.7. Once your viral advertising campaign has become viralized, it is proof that you have found a suitable target market audience for your product. Once this is identified, you can leverage your viral advertising budget maintaining a perpetual cycle and not a static ad campaign. In order to always be able to identify your most effective viral advertising campaign, it is important to use proven methodologies with specific tracking measures built right in.8. So does your business have an “Online Viral Advertising Formula”? Is your business aiming high for thousands of hits, a true testament of a successful viral advertising campaign. Marketing consultants know that the more informative your advertising the more persuasive it will be to the consumer. What really makes the consumer decide to purchase your product is based on the content provided in the advertisement more than it’s layout or and whether or not their is something worth sharing, or texting about.With the ever changing fast moving internet world coming up with a formula for viral advertising is not an easy task. A good rule of thumb is “What motivates you to share a viewed advertisement is different to what motivates you to get out your credit card and finish the purchase.9. Going back to our conversation about emotions, if you can make someone laugh or gasp or look in disbelief to what they are viewing your chances are the best that they will share that experience with their friends, associates, and followers on social media sites.The magic of every successful viral advertising campaign begins with a great unique idea. The one main ingredient in all online successful advertising campaigns is creativity in your graphics, your presentation, your keywords and your identified target market. Training business owners though to give each viral advertising campaign they embark on time to mature, time for the seed to sprout, time for the momentum to build and the rewards to pour in from all their hard work and efforts.


10. Don’t be shy to take advantage of the ever fast changing technology world to benefit your business advertising efforts. Finding a great viral advertising business can be a real game changer for your online advertising results. Most importantly look for a viral advertising business that is free to join, and that uses state of the art software designed to drive your business into the next galaxy.Viral advertising will always win in the end simply due to the abundant measure of viewing numbers. A strong viral advertising strategy will encourage individuals to share an article, a podcast, a video or simply an online advertisement, resulting in exponential exposure by it’s massive influence.The rippling effects of one single viral advertising message can literally reach hundreds and even thousands of readers in a few short hours. You can quickly enhance your viral advertising success by offering a free give away product. This “FREE” product can be a small physical product that can be mailed out, or it can be a digital product that is delivered instantly online.It is a well known fact that “FREE” if the most powerful word a marketer can use in any viral advertising campaign. Often the business owner experiences what can be called delayed gratification when using the “FREE” power word in their viral advertising campaign. Add the common expression “OTO” or One Time Offer” that almost always follows a free give-a-way, and you have a winning combination. First you got their attention, and then you offer them something of such great value, they can’t afford to say “NO” and purchase it while it is so cheaply priced.Always keep in mind that the whole purpose of engaging in viral advertising methods is to spread an idea, and that idea while it is spreading throughout the internet, actually helps market your niche business or product and is attached to your website.Have you noticed how business owners have become obsessed with Free exposure in any arena? Too many times marketing campaigns have been thrown together much too fast and may get attention but your product or company does not.ClosingPeoples attention are so fragile, try designing your viral advertising campaign with a strong viral element built right into it. Getting your media to go viral is not the hardest part of your marketing strategy, the most challenging part is getting your media to produce tangible results that show up in your bank account.